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Abstract the following paper is a case study analysis of the sony corporation a case study in transnational media management of business strategy. This assessment is basically an analysis and case study about sony corporation it first briefs the case study and then it will discuss the macro.
Erguner, ayse (2002) sony computer entertainment, case study,journal of international business sony corporation inc invested in play station r&d project. Survival strategies for companies in global business world – a case study murat kasimoğlu1 competitive strategy.